Doors open. Visit the Marketplace & Tech Hub
08:30 - 09:30
Opening Keynote: IAAF President Sebastian Coe
Area Association Presidents Projects Updates
09:50 - 10:25
Dahlan Al-Hamad (Asia), Geoff Gardner (Oceania), Hamad Kalkaba Malboum (Africa), Svein Arne Hansen (Europe), Victor Lopez (North America & Caribbean) & Roberto Gesta de Melo (Consudatle)
Towards Gender Equity
10:35 - 11:45
Marisol Casado
Keynote Speaker
Marisol Casado
Achieving gender equity is a challenge for businesses and organisations the world over. How do we encourage the next generation of female leaders in sports?
PANEL DISCUSSION: Gender Leadership - Towards our 2027 Objectives
Moderator: Ato Boldon
Panellists: Stephanie Hightower, Jakob Larsen, Evelyn Lopez, Annette Purvis, Beatrice Ayikoru and Marisol Casado
Area Alignment: Implementing reform at every level of the sport
10:35 - 11:45
Maria Clarke
Keynote Speaker
Maria Clarke
Local vs Global Alignment is a challenge faced by all international organisations.
PANEL DISCUSSION
Moderator: Gerardo Acosta
Panellists: Frank Carerras, Donna Raynor, Frederique Reynertz, Philip Juico, Mr Ahizoune & Yvonne Mullins
Area Representation: Around the world of sport in 15 minutes
10:35 - 11:45
Alex McLin
Keynote Speaker
Alex McLin
Alex McLin (Member of ASOIF Legal commission) presents an overview of practices in other sporting federations.
PANEL DISCUSSION
Moderator: Geoff Gardner, Area President, Oceania
Panellists: General Mohammad Sahi, Georgina Drumm, Aleck Skhosana, Gordon Orlokow, Helio Gesta de Melo, Alex McLin
Challenging Convention in Event Formats and Presentation
10:35 - 11:45
Brett Gosper
Keynote Speaker
Brett Gosper, CEO World Rugby
Hear what World Rugby are doing to innovate in their sport, both in format (Rugby 7's) and sports presentation.
PANEL DISCUSSION
Moderator: David Goffin
Panellists: Olivier Gers, Haile Gebrselassie, Brett Gosper, John Steffensen and Brendan Foster
Athletics Integrity Unit: What it means to you and the sport
11:55 - 13:00
David Howman
Keynote Speaker
David Howman. The Chair. Athletics Integrity Unit
Through the formation of the Athletics Integrity Unit, we’re making positive strides to ensure that athletics is a clean and fair sport for all. Though doping has proven to be one of our biggest challenges in recent years, the remit of the Athletics Integrity Unit extends much, much broader than this. From tackling corruption and bribery to age or results manipulation, discover how the Athletics Integrity Unit model could be an example for other sports to follow in future.
PANEL DISCUSSION
Moderator: Dame Valerie Adams
Panellists: Brett Clothier, Jonathan Taylor, Paula Radcliffe & David Howman
Tech in our sport
11:55 - 12:20
Keynote Speaker
Patrick Goss, TechRadar Global Editor-in-Chief
Advances in technology are changing our world, everywhere, every day…come and find out what's coming next
Tech Spotlight: 3 companies innovating in sport
12:20 - 13:00
Watch demos from First Vision, Vogo & Kenzen
Lunch. From 1330 join a Q&A with the IAAF President & CEO
13:00 - 14:30
Visit the Marketplace & Tech Hub - The Boulevard
Delivering Results in Youth Leadership Development
14:30 - 15:30
Stuart Attwell
Keynote Speaker
Stuart Attwell, Major Events Development Manager - British Athletics
The British Athletics LEAP programme set out to encourage and facilitate more participation in athletics through the training of young leaders in 10 countries around the world. Hear about their approach, their challenges, successes and learnings across this 3 year programme.
PANEL DISCUSSION: Making basic athletics accessible to every child
Moderator: Connie Henry, Founder, Track Academy
Panellists: Mark Arbib, Francis Dodoo, Christian Taylor, Tegla Laroupe, Stuart Attwell
Helping Our Athletics Fans To Build More Fans
14:30 - 15:30
Jerry Newman
Keynote Speaker
Jerry Newman, Facebook
Sharing our lives with our friends on Facebook, Instagram, WhatsApp, Snapchat or WeChat has become second nature. Events we attend, moments we share, create more than just photos, videos and memories. They earn us bragging rights, attention & create online discussion that goes beyond just “Likes”. Learn how social media has given us a global platform to help us identify athletics fans, and some tips to encourage them to share their passion & win over their friends.
PANEL DISCUSSION
Moderator: Claude Ruibal
Panellists: Marton Guylai, Ben McOwen Wilson, Jerry Newman, and LoLo Jones
e-Learning: Changing The Relationship Between FIE & Coaches, Officials, Riders & Enthusiasts
15:30 - 16:30
Harald Müller, Fédération Equestre Internationale - FEI
Keynote Speaker
Harald Muller
The Federation Equestre Internationale has launched an ambitious and innovative platform of e-learning to satisfy the needs of coaches, riders, fans and enthusiasts the world over. What can we learn from his experience?
PANEL DISCUSSION: Coaches & Tech? Strange Bedfellows For Incredible Results!
Moderator: Bill Glad
Panellists: Marco De Rosa, Don Babbitt, Wendy Truvillion, Harald Müller
Building Brands Through Sport: The new Value of Sponsorship
15:30 - 16:30
Giles Morgan
Keynote Speaker
Giles Morgan, Global Head of Sponsorship and Events, HSBC
Sponsorship used to be a simple exchange of money for standard rights package based on exposure - a perimeter board around a track, or a logo on a shirt or bib. But today’s sophisticated marketers, who scrutinise every dollar spent, seek partners who can deliver customized solutions tailored to their unique business needs.
In this session, we hear Giles Morgan, Global Head of Sponsorship & Events for HSBC, talk about the key role that partnerships play in the marketing mix, and how he leverages sports/entertainment properties to create authentic experiences, and win with new and existing consumers.
PANEL DISCUSSION
Moderator: Ato Boldon
Panellists: Marc Pinsard (ASICS), Peter Diamond (NBC Sport), Giles Morgan (HSBC), Cherry Alexander (London 2017)
Athletes At The Heart Of Our Sport
16:30 - 17:00
Rožle Prezelj
Keynote Speaker
Rožle Prezelj, Chair – Athletes' Commission
Without our athletes, we have no sport. Rozle Prezelj shares the findings of a recent piece of research designed to help us understand how to create a stronger bridge between the athletes and sports governance structures.
PANEL DISCUSSION
Moderator: Katherine Merry
Panellists: Michael Freitar, Fabiana Murer, Sebastian Coe, Andreas Thorkildsen, Dame Valerie Adams, Rozle Prezelj
Closing Remarks
17:00 - 17:30
IAAF President, Sebastian Coe